Dedicated to the visionary founder, Sameer Hassan Rather, a trailblazer who transformed the mere notion of living dreams into an undeniable reality through unwavering dedication and unblemished honesty. Embarking on his journey in 2010, Mr. Rather has etched an indelible mark on the landscape of the Kashmir hotel industry, catalyzing extraordinary changes.

His motivation and commitment have not only garnered him multiple accolades but have also become a beacon for others in the hospitality sector. Recognizing that the true essence of tourism lies in genuine hospitality, he has championed the cause of honest and heartfelt interactions with guests. This ethos, coupled with his remarkable services, has set a benchmark in the industry.

Mr. Sameer’s belief in promoting tourism through sincerity echoes in his advocacy for humility towards tourists. He ardently emphasizes the pivotal role of every stakeholder – be it a vendor, guide, hotelier, driver, restaurant owner, or even a street cart vendor – in fostering a culture of respect and warmth for the benefit of Kashmir tourism.

A recipient of well-deserved awards, Mr. Sameer Hassan Rather stands as an invaluable asset to the realm of Kashmir tourism, embodying the spirit of dedication, honesty, and a profound love for welcoming guests with open arms.